Advice For Applying For Freelance Blogging Jobs

On The Bloggers Blog, get advice for applying for freelance blogging jobs so you can turn your side hustle into a full blown career.

You’ve got a personal blog, you love writing, and now you want brands to actually pay you for it. Brilliant. The UK (and international) market for freelance blog writers is stronger than ever – SaaS companies, e-commerce brands, agencies, and big publications are all desperate for reliable writers who understand SEO and audience engagement.

Here’s the exact playbook I and hundreds of British freelancers use to go from “I blog for fun” to “I have proper paying clients”.

Applying For Freelance Blogging Jobs

1. Build a Proper Mini-Portfolio (Even If You’ve Never Been Paid)

Clients couldn’t care less about your English Lit degree. They want proof you can write posts that rank and convert.

What to do:

• Write 3–5 polished sample posts in the niches you want to target (e.g., fintech, health & wellness, parenting, B2B marketing, property, sustainability).
• Publish them on your own site or a clean Medium/Substack publication.
• Optimise them fully: strong headline, scannable sub-headings, meta description, internal links.
• Create a dedicated “Writing Samples” or “Portfolio” page.
• Bonus: Land 1–2 guest posts on established sites in your niche (even if unpaid at first).

Pro tip: Use a clean URL like yourname.co.uk/work or a £15/year Carrd site if your personal blog looks too hobbyist.

2. Set Up a Simple One-Page Writer Website (2 Hours Max)

You need somewhere professional to send people. A Linktree won’t cut it.

Essential pages:

• Home (short bio + “I write SEO-optimised blog posts for ___ brands”)
• Portfolio / Writing Samples
• About
• Contact (form or hello@youremail.co.uk)

Tools: Carrd (£15/yr), Framer, WordPress.com, or a one-page WordPress site. Keep it clean and mobile-friendly.

3. Choose Your Niche(s) – Yes, You Really Do Need One

Generalists get scrolled past. Specialists get hired.

Hot UK freelance blog niches right now:

• Fintech & personal finance
• SaaS and tech
• Health, fitness & mental wellbeing
• Property & buy-to-let
• Sustainability & green living
• Parenting & family
• Digital marketing / SEO
• E-commerce

Pick one or two maximum. You can branch out later.

4. Set Your Rates (Don’t Race to the Bottom)

2025 UK freelance blog rates (for 800–2,000-word posts):

Experience Level	Rate per post	Rate per word
Beginner (0–6 months)	£80 – £200	8p – 20p
Intermediate	£250 – £500	25p – 45p
Established	£550 – £1,200+	50p – £1+

If your portfolio is strong, start at the upper end of “beginner”. Raise prices after every 3–5 happy clients.

5. Where to Actually Find the Jobs

Skip 95% of Upwork and Fiverr – they’re mostly low-budget overseas clients.

Best places right now:

Job Boards (check daily)

• ProBlogger Jobs (still excellent for UK & international)
• GetBlogged
• BloggingPro Jobs
• Journalism.co.uk (freelance section)
• We Work Remotely & RemoteOK (filter “writing”)
• Peak Freelance job board

Facebook Groups

• UK Freelance Writers & Journalists
• Binders Full of Writing Jobs
• The Freelance Writers Den (paid but worth it)
• Cult of Copy Job Board

LinkedIn

• Search “blog writer” “content writer” “freelance writer” + “UK” + “hiring”
• Post your availability: “UK-based freelance blog writer specialising in [niche] – taking on new clients for 2025”

Twitter/X

• Follow #UKFreelance #FreelanceWriting #ContentWritingUK
• Tweet your offer with portfolio link

Warm Outreach (Still the Highest-Converting Method) Find companies already publishing blogs but posting inconsistently or with average content.

How:

1. Google: “site:.co.uk inurl:blog “write for us” | “guest post” | contributors” + your niche 2 Visit 20 dream clients directly 3 Find the editor’s email (Hunter.io free tier or just firstname@company.co.uk) 4 Send a short, personalised pitch (template below)

6. The Pitch Template That Actually Gets Replies (2025 Version)

Subject: Blog post idea for [Blog Name] – “[Catchy Headline]”

Hi [First Name],

I’ve been enjoying [Blog Name] recently – particularly your piece on [specific recent post title].

I’m a UK freelance blogger who helps [niche] brands rank higher with in-depth, well-researched posts.

Quick idea I think your readers would love: → “[Proposed Headline]” – covering [2–3 bullet points]

I’ve written similar posts that ranked page 1 for [keyword] – example here: [link]

Happy to send a full outline or even a draft on spec if it’s a fit.

Cheers,

[Your Name]

[Portfolio link]

[Optional: 1–2 short testimonials]

Keep it under 150 words and personalise every single one.

7. Turn One-Off Gigs into Recurring Clients (The Real Money)

One-off posts = constant hustling.

Monthly retainers = predictable income and sanity.

After delivering 2–3 great posts, say: “Loved working together. Would you be interested in a monthly retainer? I can deliver 4 fully optimised posts per month for £X (usually 10–15% discount).”

Most of my income now comes from four retainers. Guard them fiercely.

Your “Start Today” Checklist

• 3–5 strong portfolio pieces live
• Simple writer website published
• Rates decided and written down
• Applied to 5 jobs OR sent 5 personalised pitches this week
• Calendar reminder to pitch 10 companies every Monday morning

You don’t need a massive following or years of experience. You need proof you can write posts people want to read – and the guts to reach out.

Your first £300–£500 blog post is closer than you think.

Go get it.